His combinations recall brightly-colored typography, 80s synth-pop music, and SMPTE color bars on the TV. According to his Wikipedia page, Pantone’s body of work is based in kinetic art, installations, graffiti, and design characterized by “use of bold colors, geometrical patterns, and Op Art elements”. Given his surname, I was expecting to read something about the Pantone color matching system. ![]() ![]() Is it a hit or a miss?įirst things first: Who is Felipe Pantone? Today I am looking at one such recent collaboration between Zenith and Argentine-Spanish contemporary artist, Felipe Pantone. A big swing and miss, or something which adds a valuable point of difference and indication that a brand is willing to experiment with creativity. Such collaborations can often end one of two ways. Sometimes, these boundaries can only be overcome by the input of someone not connected with the brand or its history. It’s not always easy for brands to step outside of conventional design, either by their own self-imposed boundaries or by what they perceive to be their fanbase’s boundaries. ![]() I’ve made no secret of my love for avant-garde and non-traditional watch design. I am happy to admit that my taste in watches spans from the classic and reserved to the more “out there” and wacky pieces.
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