![]() Taylor Swift attends the 2022 MTV VMAs at Prudential Center on Augin Newark, New Jersey. I immediately saw a parallel to other companies who had seen a fairly monopolistic industry and had been able to deal with overpricing and create a real benefit for consumers. ![]() I had been working in selling and shipping when he contacted me with the idea of selling caskets online. In our opinion, they weren't getting the experience they should have during a very meaningful time, where they are trying to grieve. He saw an industry with a series of broken experiences families who would suffer a loss and go to their local funeral home to purchase a coffin, understandably they aren't educated on the products, so they end up picking what's put in front of them and paying too much money. My funeral casket company was founded in 2016 and my co-founder, Scott Ginsberg, had been in the casket business for twenty years as a manufacturer and seller. ![]() But I never thought she would have any direct involvement in my life. Taylor Swift is one of the most likable and recognisable artists in the world and extremely talented as a singer and songwriter so, of course, I was very aware of who she is I have two daughters so her music is often being played in our house.
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